The Logo
Logo by Sarah Annett
From the design rationale:
The idea of connection is often visually represented with lines. Lines
connecting things together, creating connections and continuing
connection.
So why don’t we take the connection of lines and visually represent it
in the branding. This style or design not only connects to the human
finger print but also the rings of a tree. Not only this but there is also a
connection to topography maps and the measurement of land.
All trees have a different ring pattern and all humans have a different
finger print.
Thank you Sarah Annett for this beautiful logo and Maya Akdemir for helping me with the website and communication. You were both a great inspiration during the process of creating Innerpact.